Monday, March 14, 2011

ActewAGL's past advertising campaigns.

I found that most of ActewAGL's advertising is done with illustrations rather than photos.



October last year, ActewAGL launched its first compressed natural gas (CNG) refuelling station at Fyshwick. The main image used to represent this station is seen below. It is a clean image that accentuates the ActewAGL logo through the use of a long exposure. Perhaps the photographer could have had people using the station rather than it being baron.



On the ActewAGL website, their "take a break" promotion is represented fairly badly. The image is a tiny square crop with post production vinetting and soft focus.

http://www.actewagl.com.au/promotions/takeabreak/default.aspx

Ultimately it was difficult to find any decent advertising campaigns that included photography but i will continue my search.

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