Keeping with ActewAGL's style.

http://www.actewagl.com.au/

The above images are taken from the Large Business, Small Business and home owner pages of the ActewAGL website. The main feature in all three images, as in most advertising images, is that the people are all happy. This portrays that the product being endorsed is satisfying for the user.

The first image is very soft with overhead lighting and possibly the faces are lit with merely the reflection of the white documents or perhaps a softbox from the front.
The second is an outdoor setting with harsh natural light most likely aided by a reflector to light the front of the man. It is shot from a low angle with scaffolding entering the frame to confirm that the man is in a construction setting(targeting labouring businesses) and generally to make it more interesting.
The third is also a simple shot with window lighting and possibly some other form of soft lighting to illuminate the subjects faces. I see it as mainly a shot to show happy people in a homely setting.

In reference to just these shots, i might only need a 50mm, a soft box and a reflector to take images that relate to the style of ActewAGL, but of course our folio requires a more diverse range of images than just these three. The main things i will need to use/borrow/purchase will be:

• Studio- (with regular studio lighting setups) Obviously for the studio shots.
• Wide lens -For the architectural interior shot.
• Photoshop - for the stitched/panorama shot.
• Tilt Shift lens - Might be needed for the architectural exterior shot.
• Props - for the glassware and chrome/shiny shot.
• Lens with large f-number and possibly a polarising filter for the landscape.

Since writing this blog entry i have discovered (admittedly on a classmates blog) more images to emulate the style of ActewAGL. I will post them soon.