Target Audience

Large Companies

Small businesses

Home Owners

According to the ActewAGL website its three main target audiences are home owners, small businesses and large businesses. For home owners the best way of advertising is through television. Most people are going to be watching television in their homes therefore it is important to use images that would appeal to a home owner specifically, eg.a well lit happy family in the living room with with a natural gas heater obvious in the frame. For small business owners a good way to attract customers would be to portray builders, store owners etc. working efficiently with the help of ActewAGL and somehow allude to ActewAGL being superior to other providers. This could be done perhaps by having a tradie installing an hot water system with the ActewAGL logo on it and in the background you can see wind turbines on a hill, suggesting clean energy. Large businesses would be reached more effectively with clean stylish images that portray professionalism. Relevant images might be a photo of well dressed business people outside the large ActewAGL office building.

Image sources:

http://www.telnic.org/images/Large-businesses-image.jpg
http://electricianrichmond.net.au/wp-content/uploads/2010/11/electrician-1.jpg
http://www.kenlauher.com/Portals/40296/images//watching_television.jpg